Using The EWN Logo
By following these guidelines, we can ensure that our brand is always communicated in a way that is authentic, meaningful, and memorable. The full logo should be used when materials are outside of the EWN context.
Logo Usage
Using our logo on different backgrounds can be simple. Always use the most contrasting logo. For example, if there is a dark background, use the logo with the light text to create contrast. Do not put our logo on any patterned or complex backgrounds.
Safe Zone
Using clear space helps us keep our logo visible, recognizable, and consistent. It keeps the logo isolated from competing graphic elements, overcrowding, and distractions. The proper minimal spacing is a quarter of the logo mark size as seen below.
